12/08/2022

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Restaurateur Al Mansur stocks his inspiration, technique — and his No. 1 problem | Jax Each day File | Jacksonville Every day File

For added than 30 years, Al Mansur has been opening and working consuming puts in Jacksonville. 

He commenced in 1988 with the first Al’s Pizza at Seashore Street and San Pablo Highway and now has 5 spaces in every single place Northeast Florida.

He opened the Touring Iguana Taqueria & Tequila Bar in Neptune Seashore in 2013 and he constructed the Coop 303 vintage recent foodstuff and cocktails cafe in 2018 at a former Al’s Pizza position in Atlantic Beach. 

Close to that he bought the Mezza Luna Ristorante in Neptune Beach and in August he opened Iguana on Park in Avondale, in shut proximity to Downtown. 

Mansur, 56, and his mothers and fathers and siblings moved to the U.S. in 1978 from Turkey. They prior to lengthy relocated from New York to Jacksonville.

He lives in Atlantic Beach together with his partner, Suela Lekaj-Mansur, a Watson Realty Corp. actual property agent who additionally was once the 1992 Leave out Shkodra, a the city and cultural heart in northern Albania.

They’ve a couple of daughters and a son.

Their oldest daughter graduated from Pepperdine Faculty in Malibu, California, with an MBA. She concepts to stick in Los Angeles to pursue a role in monetary funding banking.

Al Mansur at Iguana on Park, his most up-to-date eating place at 3638 Park St. Mansur mentioned he likes puts in neighborhoods anyplace shoppers can walk as much as them. (Symbol via Dede Smith)

Their subsequent daughter is in her 2d calendar yr of scientific college.

Their son is finishing the Episcopal College of Jacksonville this yr, and their youngest daughter is at The Discovery College.

Mansur wish to pastime his son in in the end signing up for the real property part of his undertaking.

Mansur was once interviewed for the October model of First of all Beach Excellent effects on First of all Beach Hyperlink with Melissa Ross on Jacksonville Daily File and Jacksonville Document & Observer data partner WJCT 89.9.

What influenced you to get began Al’s Pizza 33 a very long time previously?

I used to be 17 many years old-fashioned and I moved to Jacksonville in 1983 when I used to be in top school and decided to open up a restaurant. I used to be within the cafe corporate all my lifestyles I worked in pizza spots in New York and New Jersey. 

After I spread out my eating place, I used to be 22, in 1988.

I began out looking for a locale for a modest pizza position and I am going thru {that a} new technique, a large field store, was once coming to Jacksonville that was once heading to be even greater than Sears, which was once known as Walmart. There was once a place opening up on Seaside entrance Street and San Pablo. 

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I resolved to move in there and that was once that. We took a minor smaller area – my mom, brothers, sister – and we spread out a minor cafe, the American dream.

What presented you to the city?

I got here to town from the New York, New Jersey space. I skilled friends relocating right here and I got here under simply to peer them and I severely fell in recognize with it.

Even at 17, I used to be like, “I may just do a factor proper right here at some point the place via I will personal my private eating place.” I in truth was once making an allowance for about that during upper college.

I used to be most often within the eating place marketplace with my family members and wanted to try this.

You’ve got branched into different concepts and makes for the reason that then. How do you bought all the ones?

In large part travels. Additionally, we had a 2d house in South Florida, in Miami. My spouse and I and the children holiday. We get impressed via different towns, with having a look at different necessary eating puts, and we required to ship eating place rules to Jacksonville, and feature a some distance higher native cafe scene. That’s how we commenced doing different ideas and the to begin with an individual was once Flying Iguana.

Be in contact about expanding Touring Iguana into Avondale.

We simply no longer too way back spread out subsequent to our glorious neighbors, Cafe Orsay, and now we have taken the gap that previous was once the South Kitchen. It’s been endeavor very good. It’s been successfully won, what a very good neighborhood, and now we have been blessed to get remarkable staff in that spot.

What’s your tactic on this marketplace position? What do you come back throughout that consumers like right here?

The Jacksonville marketplace position is emerging so hastily and we appear throughout, see what’s missing in a selected spot. We if truth be told experience stepping into a neighborhood scene by which individuals can wander as much as it, just like the Atlantic-Neptune Beach The town Center. I felt the precise about Avondale and that’s why we went into that website online. There were a considerable amount of Mexican concepts everywhere in the community, however there was once virtually not anything like us with a complete-provider cafe, so I used to be very extremely joyful to have that house.

What do you find is your most vital problem within the sector?

No. 1 is staffing right kind now, particularly this time and age with COVID, no longer best within the cafe trade undertaking, however particularly within the eating place group. All my colleagues who very personal regional puts to devour, all of us communicate at all times and the No. 1 topic is how we will come throughout additional staffing. Nearly we’re making an investment hundreds of greenbacks a month simply advertising and marketing to get much more staff into the puts to devour.

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Do you’ve got ways for that you’ll be able to proportion?

We use our social media in addition to Third-party corporations like If truth be told, Craigslist, and simply take a look at all of it. Obtaining personnel in after which additionally keeping up them has been in point of fact sophisticated. I suppose now we have shed a few of our folks to different industries. It is conceivable we’re competing against Amazon. We’re competing against Lyft and Uber and dropping personnel participants to all numerous industries. 

Al Mansur says he now hires awesome college scholars since of the impediment in obtaining greater than sufficient personnel. (Picture via Dede Smith)

We’re in the hunt for for brand spanking new women and men who wish to be within the eating place trade and the service trade. This is heading to be the younger generation. Until simply in recent times we didn’t even retain the services and products of underneath 18 years old-fashioned, however now now we have reached out to awesome college little ones and we’re advertising and marketing for decided on positions, hosts and pieces like that, for the younger generation and expectantly they’ll drop in like with the marketplace and stay in it.

At the exact same time small trade is acting successfully, so you want the team of workers.

Group is doing nice. It’s outstanding that people are coming in. Our slow months have proceed to been extremely fast-paced months for us and chatting to different restaurateurs, it’s the exact same. Women and men are heading out and meting out greenbacks and taking excitement in being out with friends and family members. It’s been a while.

Have you ever attempted any rules that didn’t moderately carry out out?

I did take a look at 1 theory. I sought after to hold in additional of a Neapolitan-design pizza to Jacksonville, and I spread out a concept referred to as Craft Pizza Company. That was once in a spot after I close an Al’s Pizza and it was once no longer got relatively smartly. Other folks sought after the Al’s Pizza because of the reality I skilled been there for 25 yrs in Atlantic Seashore and closed it after which spread out a special perception. I purchased a considerable amount of requests to open up up an Al’s Pizza as soon as once more. So we changed the solution to Al’s Pizza at that space.

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So you notice what’s going on and you convert.

Completely. You need to alter promptly as completely. You need to alter with the moments. You check out anything else and, if it doesn’t do the activity, you’ve got different ideas, put it in place. Every now and then it’s efficient. Infrequently it doesn’t, however you are going to by no means be apologetic about what you take a look at.

You shell out a great deal of time to your qualities?

I do. I fritter away a great deal of time, specifically to start with. I really like to be sure my employees is conscious that I’m there for them and, like I mentioned, keeping staff has been the massive portion of this trade undertaking. I believe which is what makes you productive, obtaining glorious foods and acquiring the right kind other people serving it and acquiring the suitable people to your kitchen space.

Have you ever considered as franchising?

I’ve within the earlier, franchising the pizza concept locally under, and that’s an technique I however kick round. If the best staff of people approached me and most well-liked to extend Al’s Pizza, I’d be speak in confidence that.

I’ve so much occurring. I’m in different companies as smartly. With my corporate spouse for the very closing 20 many years, now we have created industrial belongings, which I if truth be told experience making and undertaking distinctive properties. I hope to be aware of {that a} minimum further in the long run. 

What would you do differently?

If I best knew what I do know at the moment, I believe Al’s Pizza will have been franchised out and I’d have achieved different concepts prior to in my career, however common I’m extraordinarily happy with by which I’m. Jacksonville has been a fantastic town. It’s been so implausible to me. The community consuming puts are supported via a lot of people and the population has grown.

What’s subsequent?

Presently, I severely experience proudly proudly owning the real property that my consuming puts are in. In an effort to do way more eating institutions, I wish to possess the true property. Which is what I’m looking at. However generally I need to be aware of organising way more properties and (be totally in a position when) something excellent arrives along for a brand new theory or duplicating an individual of my ideas which may be in that house. 

What else do you want to proportion?

I simply experience the idea that of Jacksonville supporting all of the community eating puts and my pals who’ve position so an excellent deal do the activity of their firms and their lifetime private financial savings, so I really like to give an explanation for to folks lately to deal with prone to the world firms.